ABOUT US

At Amanush, we’re not just making clothes—we’re rewriting the rules of men’s fashion in India. For far too long, men’s wardrobes have been limited to the basics: shirts, trousers, and the same predictable
patterns. Meanwhile, women’s fashion has evolved with co-ords, vibrant fabrics, and endless choices. We asked ourselves a simple question: why should women have all the fun?

That’s where Amanush steps in. We believe men deserve variety,
inclusivity, and bold expression. Our collections are built around
unexplored categories in menswear—co-ord sets, plus-size clothing, and premium everyday fits that are as stylish as they are effortless. Every piece we create is designed to break stereotypes and give men the freedom to explore fashion on their own terms.

Our strength lies in our fabrics. From heritage Indian khaadi
cotton, woven with culture and authenticity, to futuristic luxe viscose,
known for its comfort and fluid drape, Amanush seamlessly blends tradition with innovation. The result? Menswear that feels timeless yet trend-forward, rooted in India yet global in appeal.

Amanush is the brainchild of Sarita Rawat Singh, a
visionary entrepreneur who has already built two successful D2C fashion
brands—one for women and one for kids. With Amanush, she brings her expertise
in affordable premium fashion to menswear, filling a gap that has long been
overlooked. Her vision is clear: in the next five years, when people think of modern
Indian menswear made in India, they think of Amanush.

Because Amanush is not just about clothing—it’s about fashion
freedom for men.